An ex-acquisitions editor at a publishing company who's making the great move from the corporate world to small business ownership. More specifically, a small bakery specializing in savory foods. Heading to culinary school, working on a business plan, shoring up the courage to do it, and looking for ideas, inspiration, and advice!
Monday, November 8, 2010
School Update
Thanks to all for your continued support and interest. I'll be sure to let you know which classes I sign up for! Oh the options...4-hour baking lab...2-hour lecture on the history of food...horray!
Support Systems
The support is coming in more tangible ways as well. My sister has come with me to do some bakery research, and sends articles and links to other bakeries we should visit. One friend is brainstorming bakery names, another offers advice as a business owner herself, other friends take photos (and videos during cooking classes - ugh), and still others have offered to assist with marketing, wrapping, and even delivering my baked goods. Even my parents, who I thought might be a little nervous for my and Mountain Man's future, have been exceptionally supportive - buying a book on Lebanese baked goods for me, helping me figure out recipes, and offering suggestions and ideas for my potential future bakery.
I do have one person to win over. Already risk-averse, my mother-in-law seems quite concerned that I will ruin us with my new endeavor. OK, that may be a bit dramatic, but at dinner yesterday, she spent more than a few minutes telling me about bakeries and restaurants she knew of that had failed and neighbors that had started a restaurant and had to work constantly to make ends meet - and even with all that hard work, that restaurant folded as well. She also let me know that she was the only person in her Bible study that brought treats from a "real" bakery - the other members of the group bring things they either make themselves or that come from Costco. She prefaced all of this by saying "I don't mean to scare you..."
The funny thing is that those stories just fueled my desire to open my bakery and do a kickass job at it. I don't do well with people telling me something will be difficult or impossible - comments like that make me want to prove them wrong. So in a weird little way, I'm getting support from my mom-in-law as well. And much of her concern is just risk-related, not me-related.
But along with wanting to prove people wrong who think things will be difficult, I also know I would be a lot more hesitant to move forward if I didn't feel that my support system really supported me. The response has been so whole-heartedly positive that it makes me more confident that I can be successful.
I heard a great quote on a random PBS show a few weeks ago that went something like "All you have to do is redefine success." I think success can certainly come with money and prestige and being able to get everything you desire. But I think that success has everything to do with working hard, planning well, getting honest and solid market feedback, taking a risk at something you love, feeling confident that you've done everything you can to be successful, and knowing that the people you love and respect are behind you.
Wednesday, October 27, 2010
Cooking Class #2 with Recipes
Recipes from this last class are below, along with some great photos taken by photographer-extraordinare (and student) Ashley Conlon. You can see more of her photos here.
Squash, Sage, and Ricotta Cannelloni
Adapted from Everyday Food
Prep Time: 35 minutes
Total Time: 1 ¼ hour
Serves 4, but doubles easily.
Ingredients:
3 Tbsp olive oil, plus more for baking dish and sheet
Coarse salt and ground pepper
2 packages of manicotti
½ butternut squash (about 1 pound), peeled, seeded, and cut into 1-inch chunks
2 shallots, chopped
¼ cup plus 2 Tbsp milk
1 tsp finely chopped fresh sage leaves, plus 8 to 10 whole leaves
1/8 tsp ground nutmeg
2 cups ricotta (15 ounces)
¾ cup grated Parmesan
Directions:
Preheat oven to 350. Lightly oil a 2-quart or 8-inch square baking dish. In a large pot of boiling salted water, cook pasta until al dente. Using tongs, transfer pasta to a lightly oiled rimmed baking sheet.
Add squash to boiling water and cook until tender, about 10 minutes. Drain squash and transfer to a bowl.
Stuff manicotti with squash mixture and place in baking dish. In a bowl, combine ricotta, ½ cup Parmesan, and ¼ cup milk and season with salt and pepper. Spread ricotta mixture over cannelloni and top with ¼ cup Parmesan. Bake until warmed through, about 25 minutes. Broil until top is browned, 2-3 minutes.
Meanwhile, in a small skillet, heat 2 tablespoons oil over medium-high. Fry whole sage leaves until crispy, 15-20 seconds. Drain on paper towels. Serve cannelloni topped with fried sage.
The original recipe called for wide lasagna noodles (the ones without the ridges on the edges), but I always have trouble finding these, and find that manicotti works well (you're rolling the lasagna noodles into tubes anyway - why not use something tubular to start with?). If you want to try lasagna noodles, you'd just place about 1/4 cup of the mixture into the middle of the noodle and then roll up and place into the baking dish seam side down. A friend (and advanced student) suggested that jumbo shells might also work.
Adapted from a class I took by the baker at Gourmandise Desserts
Serves 4-6
Ingredients:
3 lbs Granny Smith or Pippin apples
2 Tbsp water
1/3 cup sugar
2 Tbsp butter
One sheet puff pastry
Preheat oven to 375.
Rinse the apples and slice into 8-10 pieces each, keeping the skins on. Sprinkle with lemon juice, if desired.
Place the sugar and water into a heavy metal 10x4 round cake pan and place it on the stove, with the heat on low. You are making a caramel, so you MUST NOT STIR while the sugar and water come together (otherwise, the sugar will begin to form into large clumps, and it will turn into a big lump of hot sugar). You’ll see the sugar start to melt and turn gold, which is what you want. If any sugar crystals attach themselves to the sides of the pan, wipe it down with a wet pastry brush.
Bring the mixture to a golden caramel color. All of the sugar should be integrated
Arrange the apples over the caramel in a tight spiral. Return the cake pan to the stove and continue cooking over low heat, until a darker caramel color appears and the apples soften (about 5 minutes).
Take the puff pastry and cut out an 11-inch circle (you can use the
Bake for 30 minutes until the dough is golden. Turn the tart over onto a plate, and enjoy. This is definitely best served directly out of the oven, so don’t wait too long!
Variations:
1. You can swap out the apples for any hearty fruit. Try pears, stone fruit (peaches, plums, etc), or even persimmons.
2. Try adding black pepper to the apples when you’re cooking them in the caramel. It adds a little unexpected punch.
Monday, October 25, 2010
Dénouement
The third act is that of the climax, or turning point, which marks a change, for the better or the worse, in the protagonist’s affairs. If the story is a comedy, things will have gone badly for the protagonist up to this point; now, the tide, so to speak, will turn, and things will begin to go well for him or her. If the story is a tragedy, the opposite state of affairs will ensue, with things going from good to bad for the protagonist.
After the climax, you have the falling action and then, the dénouement which
comprises events between the falling action and the actual end of the drama or narrative and thus serves as the conclusion of the story. Conflicts are resolved, creating normality for the characters and a sense of catharsis, or release of tension and anxiety, for the reader.
A good writer doesn't spend a lot of time on a dénouement - at that point, the story is pretty much over. And that's exactly how I felt after my resignation went live. For a few days after, I felt exhausted and slept a lot more than usual. I visited my chiropractor, who was astounded at how bad my back was, and attributed my imbalance to the stress of the previous few weeks, before trying to massage it away. I baked for a few parties, started to plan my pies for a pre-Thanksgiving Thanksgiving party we're throwing in early November, and put together the lesson plan for my second cooking class.
I very much feel as though I'm returning to normal, but normal feels a little weird! At some point, all of the frustration, anger, and stress began to feel like normal. Now that it's all disappearing, I don't really want to talk about it anymore, especially not with the passion and fervor that I had before. Now, it's just something that happened and it's moving-on time. This particular story is over.
On to the next! I'll get my appointment to register for classes in a couple of weeks, and will be looking forward to that. I also have a series of professional baking classes in mid-November that I'm very excited about. Tomorrow, I'll be teaching that cooking class, and I'll post some recipes from that later this week. I imagine this blog will be shifting to focus more on food, school, and future buisness opportunities, and much less on PubCo, as my focus begins to shift in real life.
Is there anything in particular you'd like to see recipe-wise? Any parties you're obligated to bring food to and need some suggestions? I hope you feel free to send a note or a question any time you think of it!
Friday, October 15, 2010
New Adventures
It wasn't a bad situation - she asked me if I was any happier doing my job and I said no, I wasn't but I was going to continue doing my job until I found out whether I got in to culinary school. She was very supportive and said that baking was a perfect fit for my personality and for what I find to be important in life (not just baked goods, but also getting people together and making them happy). So that was encouraging. I went away to Arizona (see here), didn't have a great time, and came home to an invitation from my boss to have coffee and talk about "my situation" (to which I replied "it sounds like I'm knocked up in the 1800s).
During coffee, she said she had been thinking about what we had discussed, and she said she kept getting stuck on one question - "If she doesn't get into culinary school, would she want to remain at PubCo?" And that was the question she posed to me. It was a question I'd not truly asked myself, and she suggested I take some time to think about it - but that if my answer was "no" that her suggestion (as a friend) would be to come up with a Plan B and go ahead and resign now. And this wasn't done to push me out, I know that - but to get me to think about my options if I had to wait to attend culinary school. Stay at PubCo (bleh) or do something else (horray).
I took the weekend to discuss with Mountain Man, my parents, my sister, and my best friend. They all thought me resigning from PubCo would be just fine. With MM's new job and raise, we would be able to get by. I could freelance or work for my dad or get a part-time retail job. Or, the Plan B I landed on and am most excited about - I could figure out how to sell baked goods (pies, really) at farmer's markets and do that a few days a week. Doesn't that sound exciting?
So this past Tuesday, during my one-on-one with my boss, I told her that she was right. That the responsible thing for me to do for myself and for PubCo (since I didn't keep my mouth shut in the first place) would be to go ahead and resign. She said "I knew you were going to say that, but I was hoping you weren't" and was visibly saddened by my decision. She said she remains supportive, but I'm sure there's a little part of her that could have figured out how to make me stay. I wrote my letter on Wednesday, giving PubCo two months to find my replacement - my last day (still awaiting approval) will be December 17.
I'm so relieved. After sending the letter, I immediately felt exhausted - as if all the stress and frustration and anger was keeping me going, and now I had none of that to keep me moving. After a few days of needing some extra sleep, I'm doing much better. Even though I'm sad to be leaving my friends and the wonderful people I work with, I feel so much lighter having made this decision.
So I'm definitely doing this. Either culinary school or selling pies at farmer's markets - or something else entirely! I'm open to ideas (especially what to call a pie stand at a farmer's market) or suggestions or business opportunities (i.e. I'll make pies for your wedding or next event). Send them along!
Monday, October 4, 2010
Your Favorite Spot
Well, today, sadly, I'm visiting a university campus. As I'm still trying to do my best at PubCo until the judgment is handed down on culinary school, I'm spending the next three days visiting professors, asking what they're teaching and researching, and whether they might be interested in writing a book. It's one of the most important parts of my job since it involves prospecting, but it's also my least favorite. Especially now, when I know (I hope) I'll be leaving in a matter of months. But I'm doing my best.
For lunch, I've parked myself on a couch at the Starbucks located in the business school building, and I've been watching the students in and out of the cafe. Every single kid is doing at least one of the following: talking on a cell phone, using a laptop, listening to an iPod. I can write about the technology takeover (I don't see anyone reading a print book), but that's not what's interesting to me.
This Starbucks seems to be a favorite haunt for some people, in the same way every other Starbucks is for others. There's a girl behind me tutoring another girl on her computer, and she was tutoring someone else a few minutes ago. Two guys just walked in and went immediately to the free water station and left without ordering coffee. One girl has been here long enough to warrant going to the register a second time (I missed the first time, but she's been here longer than me). The kids behind the register (and they really are kids) are loud and laugh a lot when the line has been dealt with.
Even though it's in a different state and on a university campus, it still feels familiar to me. It's the same green aprons, the same not great, but consistently good enough coffee, the same drink names being yelled out. You can go to a Starbucks in Paris and you would find the same thing (although, why would you?). It makes me think of home, in a weird little way.
This is not to say that my future bakery is going to become a global brand with homogenous locations all over the world. But it is to say that Starbucks has done a pretty good job of becoming a comfortable and safe spot and that's something to admire.
It begs the question: What's your favorite home-away-from-home restaurant or cafe? Why? Is it the ambience? The people you meet? The fact that they allow dogs? And if you don't have a favorite spot, why not? What would make you commit?
So that's what I got from my campus trip today. And I didn't see any melting bikes.
Friday, October 1, 2010
The Application Is In!
Now we wait. In about 2 months, I'll be able to register for classes, and as long as I'm one of the first 60 students to enroll in Sanitation and Culinary Lab 1, I'm officially in! So keep your fingers crossed!
About Me
- Deya
- An ex-acquisitions editor at a publishing company making the great move from the corporate world to small business ownership. More specifically, a small bakery specializing in savory foods. Heading to culinary school, working on a business plan, shoring up the courage to do it, and looking for ideas, inspiration, and advice!